Three different documents describe a new vehicle, and people often mix them up. Each serves a distinct purpose and comes from a different place. Here is how to tell them apart.
The window sticker (Monroney label)
The window sticker — officially the Monroney label — is the price sheet legally required to be displayed on every new vehicle sold in the United States. It summarizes the vehicle in consumer-friendly terms: standard features, major options with prices, fuel-economy estimates, and the manufacturer's suggested retail price (MSRP). It is a marketing and pricing document, not an exhaustive technical record.
The dealer sticker
In some markets — Canada in particular — a dealer-oriented sticker presents equipment and pricing in the local format. It overlaps with the window sticker but is formatted for the dealer's market and currency. Our tool offers a Canadian dealer sticker link where available.
The build sheet
The build sheet is the factory's raw assembly record. It lists every equipment code the plant recorded against the VIN — standard, optional, and dealer-installed — using FCA's internal sales codes. It is the most complete and precise description of the vehicle, but it is also the least polished: it speaks in codes rather than marketing language. Learn to read one in our build sheet guide.
Which should you use?
| If you want to… | Use the… |
|---|---|
| See original pricing and MSRP | Window sticker |
| Confirm exact equipment and options | Build sheet |
| Compare two vehicles precisely | Build sheet (via our compare tool) |
All three ultimately describe the same vehicle, but for confirming what a used truck really has, the build sheet is the authority. Pull yours from our VIN lookup.